Brand Identity

Fair play to RAM and the senior team they properly bought into being ripped up and rebuilt. Brave. Through a series of workshops with key stakeholders, we worked to unlock the purpose that lay at the heart of the organisation.  A uniting cause that felt ambitious and offered clear benefits to the investors, to push beyond convention thereby creating value from complexity. We then defined the set of values that drive the organisation and descriptors of how they do it. Then came the creative development, where we refined the brand platform that felt equally bold and unconventional. At the centre of this was the creation of a brand mascot, developed collaboratively and created through our first ‘proper use of AI tools. Alongside this was a whole new look and feel’ a new logo and new templates for the team to use across the website, brochures and social assets.