Demystifying awesome new technology
BMW – iX Technical Films
Expertise
- Video production
- Video editing
- Motion graphics
- Scriptwriting
- Storyboarding
- Product launch films
- Digital Magazine
Discovery
BMW were about to launch the new BMW iX, their technology flagship and first all wheel drive electric vehicle. They wanted to entice prospective and new customers with an exclusive digital publication.
Idea
To create exclusive content and insight on the vehicle we took the car to the studio along with the Product Manager to create a series of talking head and teaser films highlighting both the design and technical features of the car. To complement the colour of the car, we used an all black studio and a lighting rig borrowed from Daft Punk’s tour crew (not really … but it could have been). Cut together with feature descriptions of the car, it leaves a mouth-watering impression of this remarkable machine.
The films were housed in a digital sales publication, blending video with product copy and headline feature call outs to get customers excited about the vehicle.
Impact
Reversioned several times to create shorter social edits and finally appearing on YouTube.
