Beyond aerospace
Reaction Engines – Brand Identity
Expertise
- Brand strategy
- Brand positioning
- Brand purpose
- Campaigns
Discovery
We’ve been brand partners with Reaction Engines for six years – helping them tell the story of an engineering firm (revolutionising the space industry) that tripled in size to become an organisation with global reach. But they needed a new, inspirational brand strategy to take them beyond the aerospace sector and help them achieve ambitious commercial targets.
Idea
The answer? Elevate the Reaction Engines brand beyond the purely technological space and focus instead on the transformative potential of their work. Giving the whole organisation greater confidence and an improved reputation with their high-profile target audience.
All summed up in a simple, inspirational and powerful brand promise: making beyond possible.
Impact
A rallying cry that galvanised the employees, the industry and Governments around the power of their game changing technology.
