Highland Spring


Bringing the Hills to the world


  • UX Design
  • UI Design
  • Copywriting
  • WordPress build
  • Hosting and Support

“It’s great to have consumer facing website that encapsulate the new brand positioning for the brand and the company, we are super happy and super proud of it.”

Timea Cooper

Highland Spring

The challenge

Following on from the successful launch of the new brand positioning for Highland Spring we were tasked with a thorough review of the brand and corporate sites. Both were looking a little weary, lacked direction and needed a whole new face lift. Aligning it all with the new positioning and creative platform we had created in 2023 – ‘Water as Nature Intended’.


To enable prospective customers to view new cars available both nationally and at local retailer level, helping them to progress to purchasing a vehicle online.

Multiple audiences and user journeys needed consideration, from end users of the platform arriving from multiple entry points to local retailers & retailer groups, the NSC and other BMW Group digital tools, amongst a competitive online automotive environment built during a pandemic.

Validation of data and identification of upstream failures was required as the platform would need to tie together multiple data points; from central vehicle data feeds to finance calculations to dealer systems applying pricing changes – whilst providing pricing accuracy and uptime. The platform also needed to integrate with central cookie controller and Adobe web analytics systems, ensuring compliance and management of marketing cookies added to the platform.


With a clear positioning, one that the whole company was behind, we worked closely with Highland Spring to bring the two sites into one cohesive whole. Aligning all the messaging and visuals into one seamless experience whether you’re a potential employee, a trade customer, or an end consumer, we made sure that the site was right for all audiences.

A really simple user experience, snappy but informative copy that aims to give audiences a refreshing taste of what Highland Spring has to offer. From the (growing) range of products, how and where they source their key ingredient (water!) to how they sustainably operate and job opportunities they have.
A site that is as enjoyable to visit as the water is to drink. Gently sparkling we like to think.