A brand, literally from the ground up
Grenadier – Building the Grenadier
Expertise
- Creative platforms
- Campaign
- Video production
Discovery
Our work for the INEOS Grenadier didn’t stop at brand launch. We made sure the world took notice and future owners were kept engaged by delivering ongoing engaging brand content.
Idea
We created a behind-the-scenes ‘Building the Grenadier’ short film series that tells the story of the vehicle, component by component. Each highly engaging, presenter-fronted episode reveals a key part; from frame and axles to engine, wheels and beyond – to give viewers the complete picture on what they can expect from this rugged 4X4. Visiting engineering partners, testing, factories, and talking to those in charge, and keeping people up to date on all the latest developments as the Grenadier takes shape.
Impact
The series had over a 1.5 million views… and counting.
