![](https://itsjuice.com/wp-content/uploads/2024/01/XM-Header-scaled.jpg)
BMW
BMW XM
The BMW XM is the first electrified high-performance model in the M range and the ultimate combination of breathtaking performance, leading technology, and luxurious comfort.
The Juice team responded with professionalism and creativity to our brief and delivered a perfectly crafted, luxurious product film to showcase the bold design of the BMW XM. It’s great to work with a team so well versed in creating beautiful content; they used initiative, experience and skill to deliver a comprehensive suite of assets that have the capacity for global use to promote our halo product.
Sophie Chiappe
Brand Communications Manager, BMW
![](https://itsjuice.com/wp-content/uploads/2024/01/Image-1.jpg)
We Delivered
Focusing on exterior, interior and technology we delivered a luxury edit for a BMW partnership event, a social edit, and a direct to retailer educational film. We showcased the fundamental differences between the BMW XM and the BMW XM Label, highlighting the key selling points and providing a standout reference point for Retailers.
![](https://itsjuice.com/wp-content/uploads/2024/01/Image-2.jpg)
We Delivered
Focusing on exterior, interior and technology we delivered a luxury edit for a BMW partnership event, a social edit, and a direct to retailer educational film. We showcased the fundamental differences between the BMW XM and the BMW XM Label, highlighting the key selling points and providing a standout reference point for Retailers.
![](https://itsjuice.com/wp-content/uploads/2024/01/Image-3-scaled.jpg)
![](https://itsjuice.com/wp-content/uploads/2024/01/Image-4_filtered-2.jpg)
The Challenge
XM is a flagship M vehicle and Juice were asked to produce a variety of inspiring product substance films to support the network. Films that would educate and excite prospective customers and retailers through a consistent message of standout luxury.
![](https://itsjuice.com/wp-content/uploads/2024/01/Image-5-scaled.jpg)
The Solution
We understood the visual treatment of the BMW XM needed to be consistent for both customer and retailer to reinforce the perfect combination of BMW M High-Performance and the innovation of a plug-in hybrid.
Our solution, a state-of-the-art studio, expert crew and the leading ‘talent’ of course… the BMW XM and BMW XM Label.
![](https://itsjuice.com/wp-content/uploads/2024/01/Image-6.jpg)
![](https://itsjuice.com/wp-content/uploads/2024/01/Image-7.jpg)
![](https://itsjuice.com/wp-content/uploads/2024/01/Image-8-scaled.jpg)