Going the extra mile, or 10,000
Grenadier – Grenadier Goes Remote
Expertise
- Campaigns
- Brand films
Discovery
Grenadier had a challenge. They needed to get people excited about the new INEOS Grenadier, a hardworking vehicle for the world, years before it was available to buy…. And before there even was one available to shoot.
Idea
So as part of our overall content strategy for the INEOS Grenadier, we produced a series of films showing the harsh reality for people living – and thriving – in some of the world’s toughest environments. Called Remote presented by Grenadier each episode is set in the kind of place that the Grenadier is being designed to work in. The vast outback of Australia, the wild savannah of Tanzania, the frozen north of Iceland – each area is inaccessible, and an ideal place to showcase the need for a 4X4.
Impact
By exploring different parts of the world, and showing the natural habitat for the rugged off-roader INEOS are producing, we’ve helped make the INEOS Grenadier one of the most anticipated all-new vehicle launches of recent times.
The series has had over 1 million views.
