Putting Cayman on the map.
Cayman Islands – Creative platform
Expertise
- Brand strategy
- Brand positioning
- Creative platform
From dreaming to living
Cayman had already invested in a global platform, designed primarily for the American market. But it just wasn’t cutting through in the UK and Europe. We needed to leverage the global positioning ‘Dream in Cayman’ and develop a creative platform that showcased the incredible variety of things that the Cayman Island has to offer.
A place more colourful, more surprising and more alive than you can imagine. A place beyond your dreams – and within your reach. And so the idea was born that on Cayman you can…
Dream it. Live it.
Impact
The creative platform is now used globally and driving greater performance across a variety of customer touchpoints.
