Reinvigorating a trusted brand.
Titan Travel – Brand Identity
Expertise
- Brand identity
- Brand strategy
- Brand platform
- Film
Discovery
Titan Travel, part of the Saga group, are a highly respected escorted touring adventure company. They came to us to revitalise the brand to be relevant, impactful and distinctive, appealing to a wider and younger audience, whilst not alienating their core. The travel market is more competitive than ever post-pandemic, with holidays and bucket list adventures a high priority. Travellers want to get out there and experience the full colour of the world in the company and security of others. We needed to inject energy and some joie de vivre into the brand, celebrating the incredible people that make holiday dreams come true.
Idea
The Titan guest is looking for adventure, excitement and inspiration, but also wanted reassurance and to know everything is going to be taken care of. Titan Travel always go above and beyond, from booking to planning to touring, and give their customers an escorted tour experience like no other. We ran discovery workshops with the Titan team, coming to the brand truth that Titan put their heart and soul into making the most memorable tours. Their customers are free to enjoy the adventure, see more and do more. All summed by the line: Adventure made effortless. Juice then developed the creative platform that bought this to life displaying the variety of experiences available. We created a bolder modern update to the logo that still felt in keeping with the past. Designing a new colour palette that sparks joy and lifts the spirit. Developing key brand assets and templates for brand and tactical advertising, social posts and wrapping it up in a new brand film to inspire the team to live and breathe the new Titan Travel brand.
Impact
