made to be different
Avon Motorcycle Tyres – Branding
Expertise.
- Brand Strategy
- Brand Position
- Brand Identify
- Brand Playbook
The Challenge
After successfully rebranding Dunlop in 2020, they turned to us again when they acquired British brand, Avon Tyres in 2023. Avon, known for its British heritage needed a fresh identity that could appeal to a broader European market, celebrating originality and daring to be different. Our job? To breathe new life into a brand that’s been around for over 100 years, giving it the edge it needed to transform it into a brand that stands for something unique and relevant.
The Solution
Our solution was to create a brand positioning that spoke to those who were fed up with the cookie cutter lifestyle. A brand built for the originals, for riders who dare to be different. This rebrand wasn’t just about updating logos and colours, it was about creating a bold, authentic identity that celebrates riders who carve their own path.
Next came the identity overhaul – a refreshed muted colour palette and a design aesthetic that delivered confidence and individualism.
We crafted a brand playbook that not only laid out the new visual direction but also defined Avon’s unique voice—irreverent, unapologetic, and grounded. Every element was designed to reflect the spirit of the riders who don’t follow trends – they set them.
