Designed to Impress
BMW 1 Series Digital Brochure
DISCOVERY
Ahead of the highly anticipated launch of the all-new BMW 1 Series in February 2025, BMW set out to create a standout digital experience that would match the excitement and innovation of the vehicle itself. The goal: to deliver an engaging, informative digital brochure that would captivate potential customers across multiple markets.
Idea
Leveraging our deep digital publication expertise, we pushed the design boundaries to create a dynamic digital brochure worthy of one of BMW’s highest volume models. Collaborating closely with the BMW Brand team and APS, we crafted tailored experiences for both the UK and Irish markets, fully optimised across mobile, tablet, and desktop.
Interactive features were key to driving engagement:
- A custom-built Dimensions Comparator tool, iframed into the platform, allowed customers to visually compare the new 1 Series with its predecessor.
- Interactive hotspots enabled detailed exploration of both exterior and interior features.
- Integrated analytics provided valuable insights into user behaviour — from identifying the most popular trims and variants to understanding drop-off points and engagement levels.
Impact
(Last 30 Days)
- 1,168 unique visits
- 5,249 page views
- Average dwell time: nearly 3 minutes
Over one-third of users returned for a second visit
The digital brochure not only informed — it inspired. By combining sleek design, interactivity, and data-driven insight, the launch of the new 1 Series received the standout treatment it deserved.
