Smarter showrooms, powered by Media Player
BMW & MINI
Services
- Platform design & development
- Content management system
- UX/UI
- Reporting & analytics
- Digital signage
EXPERTISE
- Retail experience innovation
- Scalable tech platforms
- Brand governance tools
- Apple TVOS integration
- Multi-site content deployment
CHANNELS & OUTPUTS
- Showroom screens
- Web-based control portal
- Apple TV app
- Internal reporting dashboard
THE CHALLENGE
BMW & MINI needed a better way to manage showroom content across their retail network. As product lines evolved quickly, outdated videos and inconsistent visuals began creeping into showrooms — creating a disjointed experience that didn’t reflect the brands’ premium quality. With central teams lacking visibility and local retailers struggling to keep up, the showroom experience was falling behind.
Idea
We created Media Player — a scalable digital point-of-sale platform that keeps every screen on brand, on message, and up to date. Built to run on standard Apple TV hardware, it automatically delivers approved content overnight and gives retailers intuitive control via web and TVOS interfaces. A built-in reporting tool, Flight Control, enables central teams to remotely audit and manage compliance across all locations — making brand governance effortless.
IMPACT
- 250+ retailers onboarded and growing
- Showroom content updated automatically overnight
- Central oversight restored with real-time compliance reporting
- Stronger brand consistency across the entire BMW & MINI network
- Elevated in-store experience for thousands of daily customers
