“It’s great to have consumer facing website that encapsulate the new brand positioning for the brand and the company, we are super happy and super proud of it.”
Timea Cooper
Digital Brand Manager
Expertise
- UX Design
- UI Design
- Copywriting
- WordPress build
- Hosting and Support
The challenge
Following on from the successful launch of the new brand positioning for Highland Spring we were tasked with a thorough review of the brand and corporate sites. Both were looking a little weary, lacked direction and needed a whole new face lift. Aligning it all with the new positioning and creative platform we had created in 2023 – ‘Water as Nature Intended’.
Idea
With a clear positioning, one that the whole company was behind, we worked closely with Highland Spring to bring the two sites into one cohesive whole. Aligning all the messaging and visuals into one seamless experience whether you’re a potential employee, a trade customer, or an end consumer, we made sure that the site was right for all audiences.
A really simple user experience, snappy but informative copy that aims to give audiences a refreshing taste of what Highland Spring has to offer. From the (growing) range of products, how and where they source their key ingredient (water!) to how they sustainably operate and job opportunities they have.
A site that is as enjoyable to visit as the water is to drink. Gently sparkling we like to think.
