Brand Re-Energising Video Campaign
Choice Hotels
Expertise
- Motion Graphics
- Design
- Video marketing
- Copywriting
The Challenge
Choice Hotels faced a critical brand refresh moment, but without a tangible product ready to showcase. While the company was beginning one-on-one conversations with property owners to gauge interest and align on timing, the lack of visual assets such as new hotel imagery or video content meant traditional storytelling tools were off the table for the first half of the year.
Yet, the business was committed to announcing the revitalization of its brands to a broad group of stakeholders, franchisees, media, employees, and the wider hospitality industry.
Against this backdrop, our challenge was clear: how could we generate excitement and communicate the energy behind the brand evolution without showing the end product? Our answer: lean into the power of video—not to showcase what wasn’t ready, but to spark emotion, engagement, and anticipation for what’s to come.
Solution
To maintain momentum and build passion for the refreshed brand philosophy, we proposed an engaging video content strategy designed to communicate vision without relying on physical assets.
With no physical product ready to unveil, we set out to build a brand world you could feel—even before you could physically experience it. The solution? A series of immersive video touchpoints for each brand, thoughtfully crafted to match the sophisticated, lifestyle-driven sensibilities of the refreshed portfolio, and flexibly designed for a variety of real-world and virtual settings.
At the heart of the creative direction was a strong emphasis on music, visuals, and narrative voice—working together to create a relaxed yet refined energy that evolves throughout each viewing experience.
Impact
Delivered multi-destination, on-brand video assets ready for trade shows, in-person events, and virtual webinars. Positioned Choice Hotels as innovative and forward-thinking, reinforcing confidence in the brand refresh strategy.