Corpay Brand Campaign
Confidence Switched On
Expertise
- Integrated Campaign
- Creative development
- Production
- OOH
- VOD / SVOD
- Digital Publications
The challenge
While Corpay is well known in the US, awareness amongst UK CFOs and business decision-makers is low
Our challenge was to change that. To create a campaign that brought together everything Corpay offers under one clear idea. Building awareness of the brand and putting Corpay front of mind when it comes to managing business payments.
Idea
The campaign is built around the idea that Corpay gives businesses the confidence to move forward.
By bringing supplier payments, cross-border transactions and employee spend together in one place, Corpay gives businesses greater visibility and control. Decisions feel clearer, next steps feel easier, and businesses can move forward with confidence.
The VOD puts people at the heart of the campaign, showing business leaders navigating the different ways their business moves money with a quiet sense of confidence and control.
Across OOH, social and digital, a bold graphic device takes centre stage, giving the campaign a distinctive visual identity and bringing the idea of ‘Confidence Switched On’ to life across different formats.
The campaign rolled out across six key media environments, taking Corpay from premium news titles into the daily journeys, feeds and viewing habits of UK business audiences.
It appeared on The Times website; across The Telegraph website and newsletter; on digital screens at London Airport; on 16-sheet London rail sites; through LinkedIn carousels and banners; and on YouTube VOD / SVOD.
The result was a consistent, joined-up presence across web, email, out-of-home, social and video – giving “Confidence Switched On” repeated visibility across the places UK CFOs and business decision-makers read, travel, scroll and watch.