Content

Brand Orientation Training

Crowne Plaza

Expertise

Video production
Hospitality training
Micro-learning programme

The Challenge

With (currently) 16 different ‘names above the door’, InterContinental Hotels Group (IHG) is a brands business with service as their No.1 driver of satisfaction. To improve performance and brand preference through a more differentiated and consistent guest experience, IHG wanted to implement a comprehensive training programme for Service Culture. For Crowne Plaza® this needed to start with Brand Orientation.

Strategy

Our plan was to help them deliver on their ambition of Making Business Travel Work. We created and delivered a 70:20:10 blended learning solution which included bite-sized, direct-to-colleague video lessons, supported by additional materials and assessments to complete the learning experience.

Impact

We produced 4 films focused on core service delivery learning topics:

Crowne Plaza® brand
Guest types
Brand promise
Service style

What our client said

“Having worked on multiple video learning projects with other production firms, Juice has surpassed my expectations. From the outset, I was impressed with their breadth of work and the quality and professionalism of their people and contractors. Whether collaborating on design and development, to planning out the video series, and especially the actual filming, Juice has earned my respect and continued business.”

Matthew Kaufman
Senior Manager, Global Training, IHG

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Brand Orientation Training​