BMW XM
BMW
The BMW XM is the first electrified high-performance model in the M range and the ultimate combination of breathtaking performance, leading technology, and luxurious comfort.
The Juice team responded with professionalism and creativity to our brief and delivered a perfectly crafted, luxurious product film to showcase the bold design of the BMW XM. It’s great to work with a team so well versed in creating beautiful content; they used initiative, experience and skill to deliver a comprehensive suite of assets that have the capacity for global use to promote our halo product.
Sophie Chiappe
Brand Communications Manager, BMW
The Challenge
XM is a flagship M vehicle and Juice were asked to produce a variety of inspiring product substance films to support the network. Films that would educate and excite prospective customers and retailers through a consistent message of standout luxury.
We DelivereD
Focusing on exterior, interior and technology we delivered a luxury edit for a BMW partnership event, a social edit, and a direct to retailer educational film. We showcased the fundamental differences between the BMW XM and the BMW XM Label, highlighting the key selling points and providing a standout reference point for Retailers.
The Solution
We understood the visual treatment of the BMW XM needed to be consistent for both customer and retailer to reinforce the perfect combination of BMW M High-Performance and the innovation of a plug-in hybrid.
Our solution, a state-of-the-art studio, expert crew and the leading ‘talent’ of course… the BMW XM and BMW XM Label.
