Myth buster, MINI car seller
MINI – Explore MINI Electric
Expertise
- Digital triage & workshops
- Product requirement gathering
- Product Roadmapping
- UI Design
- UX Design
- End to end development
- Product Launch
- Hosting
- Post-launch development
- Uptime Monitoring
- Compliance
Discovery
When briefed, we looked to our existing proof of concept to adapt to evolve and fulfill MINI’s brief to communicate the advantages of electric mobility over traditional fuel vehicles, whilst reassuring customers over the availability of charging networks.
Using our BMW i3 Living With I web application as a starting point, we produced a lower cost site that still delivered the desired functionality.
Idea
With a completely new Electric model being launched, there was limited information on range, imagery and charging times available, meaning we needed to design and build a site on small amounts of detail. Taking inspiration from the functionality of our BMW i3 site, we created an enhanced MINI’fied web application that enabled a user to interact more with the site and deliver aspirational messaging. This wasn’t a simple re-skin of an existing site. We overhauled how a user defines their commute, aligned savings to quantifiable rewards and re-focused on a remote web experience, thus delivering an optimised web experience as opposed to an in-retailer touchscreen solution.
Impact
Since launch, MINI Electric has had over:
• 160,063 pages viewed
• 62,189 unique user visits
• 73,459 sessions
