Myth buster, MINI car seller
MINI – Electric
Expertise
- Digital Triage & Workshops
- Product Requirement Gathering
- Product Roadmapping
- UI Design
- UX Design
- End To End Development
- Product Launch
- Hosting
- Post-Launch Development
- Uptime Monitoring
- Compliance
Discovery
With wildly fluctuating costs reacting to global challenges (not to high cost of living), being able to understand the cost of getting from A to B is one of the key metrics in the purchasing decision, when considering an electric car.
Idea
When MINI expanded their fully-electric model line up, we had the opportunity to create a site to introduce these new models and help explain the indicative fuel savings costs of going electric compared to a traditional emissions car. Working closely with the IT team to fully understand interface contracts and available APIs. We packed it full of ownership information to help owners new to electric understand the different types of chargers; servicing differences; the location of charging points and FAQs to help customers make an informed decision to make the switch to electric.
Impact
Since mid 2024 launch:
- Over 10,000 sessions
- Over 18,000 calculator interactions
- Over 2100 test drives booked
