Garner Hotels by IHG
Bitesize Training Animations
The challenge
Garner Hotels needed to help hotel teams across Europe deliver a consistent guest experience, without turning everyday service guidance into dry corporate training. The brief focused on three common moments that can have a big impact on a guest’s stay: managing reception, breakfast interactions and guest interactions
Idea
We turned each scenario into a short, character-led animation that showed good service in action rather than simply explaining it.
Using a contemporary illustration style, bespoke animated characters and Garner-branded environments, we created simple stories around situations hotel teams encounter every day. Additionally, stock images and voiceover worked together to keep the films light and accessible, while still giving colleagues clear guidance they could apply on the job.
The result was training content with more personality, designed to feel closer to the guest experience than a traditional instructional video.
Three bitesize animated films gave Garner Hotels a consistent way to bring key service behaviours to life for hotel teams across Europe.
Created for IHG’s internal learning platform, the films turn everyday service expectations into practical, memorable examples associates can quickly understand and put into action, supporting Garner’s wider aim of improving the guest experience.
