Nature Makes Us
Highland Spring – Summer Campaign 2025
Heading
- Creative Platform Development
- Integrated Campaign Creative
- Advertising
- Shopper Activation
- Copywriting
- Brand platform campaign
- Advertising
- OOH
- Visual identity development
- Performance testing
- Premium digital gateway OOH
- D6 roadside and commuter placements
- Air-side and rail-side national formats
- Retail partnership with WHSmith
- Static and digital campaign assets
The challenge
Highland Spring is the UK’s number one bottled water brand. Trusted. Established. Rooted in the protected Ochil Hills.
Juice’s previous summer campaign, Water As Nature Intended, celebrated the brand’s Scottish provenance and natural purity, bringing the Ochil Hills to life for urban audiences.
For Summer 2025, the ambition was to build on that momentum with an emotive campaign powerful enough to stop commuters’ mid-stride and drive purchase on the go.
In crowded commuter environments, dominated by functional claims and lifestyle positioning, the opportunity was to harness the power of nature to create stronger cultural relevance and stand out.
idea
We brought the Scottish Highlands to the city.
Under the platform Nature Makes Us, Highland Spring became more than hydration. It became a daily dose of nature, tapping into the growing desire to escape and offering a moment of restoration in the commute.
By leading with the beauty of the landscape, we created emotional resonance. Nature became the hero, not the backdrop.
The creative was bold in its simplicity.
Expansive Scottish landscapes. A single confident bottle.
Three declarative words. Nature Makes Us.
Across premium sites in London and Birmingham, and a nationwide WHSmith retail partnership, vast Scottish scenery contrasted sharply with urban rush hour.
Nature Makes Us delivered scale, visibility and encouraged a deeper emotional connection with its audience.
Reach
32.6m reached nationally
Brand Effect
Research confirmed strong emotional uplift with a 14% uplift in brand love scores, reinforcing the effectiveness of leading with restoration in a highly functional
The campaign launched as Highland Spring consolidated its position as the UK’s number one bottled water brand by volume, with retail sales exceeding £200 million.
In a bottled water category growing ahead of wider soft drinks, the brand strengthened its leadership not just through distribution and scale, but through emotional distinctiveness.
“This campaign reflects the direction of Highland Spring, grounded in nature but increasingly relevant to modern lives. It’s part of our mission to help people feel just that little bit better, wherever they are.” Nic Yates, Marketing Director, Highland Spring .
