Digital

Space for more

JAECOO 8

Expertise.

Automotive product storytelling
Photography and film production

Digital brochure design and build
Retailer enablement content

challenge

JAECOO 8 enters a premium SUV market with something to prove. A luxury 7-seat vehicle that balances practicality, comfort and presence — without the heritage of established competitors..

Our task was to create a hero product story and content system that could do two things: give retailers the confidence to sell it, and give customers a reason to believe in it. 

The output needed to work hard across film, photography and a digital brochure — building a premium perception from day one.

idea

Following on from the successful launch of the new brand positioning for Highland Spring we were tasked with a thorough review of the brand and corporate sites. Both were looking a little weary, lacked direction and needed a whole new face lift. Aligning it all with the new positioning and creative platform we had created in 2023 – ‘Water as Nature Intended’.

Impact

A really simple user experience, snappy but informative copy that aims to give audiences a refreshing taste of what Highland Spring has to offer. From the (growing) range of products, how and where they source their key ingredient (water!) to how they sustainably operate and job opportunities they have. A site that is as enjoyable to visit as the water is to drink. Gently sparkling we like to think.

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