Adventure-ready SUV launch film
JAECOO
Services
- Full-Service Video Production
- Content Strategy
- Post-Production
- Social Media Content Creation
- Product Education Videos
EXPERTISE
- Automotive video
- Location-based filming
- Drone cinematography
- Multi-platform content delivery
- Retail enablement content
CHANNELS & OUTPUTS
- Social media edits (Instagram, TikTok, YouTube Shorts)
- Retailer training videos
- Website and product pages
THE CHALLENGE
At Juice, we bring brands to life through bold storytelling and standout content. So when we were invited to launch the all-new JAECOO 7—a premium SUV that fuses cutting-edge technology with rugged capability—we knew we had to create something that didn’t just inform, but inspired. The goal: craft a high-impact launch video that positioned the JAECOO 7 as a serious contender in the competitive SUV market, blending luxury, performance, and value.
SOLUTION
We approached this project with a full-service production mindset—creative development, location scouting, and agile content planning. Our vision was to showcase the JAECOO 7 in a way that felt cinematic, authentic, and adventurous. The legendary Goodwood racetrack became our stage, offering the perfect mix of heritage and terrain to put the vehicle through its paces.
With two agile film units, a drone team, and a weatherproof attitude, we captured the JAECOO 7 in action—rain, mud, and all. The unpredictable weather turned into a creative advantage, allowing us to highlight the SUV’s Smart Hybrid System (SHS) and off-road capabilities in real-world conditions. From sweeping aerials to close-up detail shots, every frame reinforced the Chinese brand’s position in the SUV space.
IMPACT
We wrapped up with a series of videos edits for social media, plus a set of educational product films to help retailers learn about the JAECOO 7 inside and out.
