Selling downforce
McLaren – McLaren HDK
Expertise
- Video production
- Video editing
- Storyboarding
Idea
The only way to see the HDK in action, on a supercar, has to be a film, on a fast track, with all the right gear and crew – surely?! No need to be clever, just be brilliant. We took the car to Glorious Goodwood and true to its name, we were blessed with fabulous weather (it was October – we might have gone a little ‘over-the-top’ with the golden leaves). We took a stills photographer along too to create a series of track side images for social use.
IMPACT
We were able to create a series of long and short versions for multiple platform use. The film received over 230,000 views on Instagram in the first week, with the still images adding another 60,000 views. The motoring press were all over it too, these are images from our shoot.
