Physical problem, digital solution.
BMW – New Car Locator
Would like to extend my thanks and appreciation to all Juice colleagues
Kinga Slade
Digital Sales Channels – BMW
Expertise
- Digital triage & workshops
- Product requirement gathering
- Product roadmapping
- UI Design
- UX Design
- End to end development
- Agile build
- Product launch
- Post launch development
- Hosting
- Uptime Monitoring
- Compliance
Discovery
To enable prospective customers to view new cars available both nationally and at local retailer level, helping them to progress to purchasing a vehicle online.
Multiple audiences and user journeys needed consideration, from end users of the platform arriving from multiple entry points to local retailers & retailer groups, the NSC and other BMW Group digital tools, amongst a competitive online automotive environment built during a pandemic.
Validation of data and identification of upstream failures was required as the platform would need to tie together multiple data points; from central vehicle data feeds to finance calculations to dealer systems applying pricing changes – whilst providing pricing accuracy and uptime. The platform also needed to integrate with central cookie controller and Adobe web analytics systems, ensuring compliance and management of marketing cookies added to the platform.
Idea
We made a web application with two user interfaces to handle both key BMW Group brands with differing product line-ups and personalities, whilst providing a seamless user experience. We’ve introduced extensive monitoring to measure uptime and integrity of consumed upstream data and added enhanced filtering, similarity search, lead time accuracy and integrated 360 degree video content specific to a selected vehicle.
Impact
In the last 12 months the BMW & MINI New Car Locators have recorded:
- 3,234,932 Page views.
- 526,000 Unique user visits.
- 788,983 Sessions.
- Winning BearingPoint Online Sales Awards 2022
Biggest Mover award – BMW UK
