OMODA 7
Premium Tech-Forward Launch Campaign
Expertise
- Creative development
- Product film production
- Integrated campaign
- Digital brochure
- Social and digital content
- Live-action production
- Automotive storytelling
- Retailer enablement
- Creative platform development
- Hero product film
- Website and social content
- Digital and social cutdowns
- Stills
The challenge
The OMODA 7 is engineered to offer space, comfort, performance, luxury and technology impressively boasting a complete specification package as standard.
This wasn’t just another car launch. It was a chance to shift how people see OMODA and position the OMODA 7 as a genuine premium contender in a category dominated by big, established names.
We needed to convince two audiences quickly:
- Retailers giving them the knowledge, inspiration and tools to confidently champion the car
- Customers showing them the OMODA 7 delivers a premium experience with no compromises
In short: educate, excite and shift perceptions fast.
Idea
The creative platform, Drive a New Energy, takes inspiration from the OMODA 7’s futuristic aesthetics and purposeful design. Our concept brings the vehicle’s technology and Super Hybrid System to life through bold, dramatic visuals using light, electricity and sound to make the car feel advanced before a single feature is revealed. We open in a dark interior space charged with static energy, pulsing light and subtle distortions. As vibrations intensify, the OMODA 7 emerges through a glitching effect, immediately establishing a sense of power and future-forward capability.
To amplify this atmosphere, the film unfolds in a dark, urban tunnel a controlled environment that creates tension, adds dystopian drama and gives us room for dynamic indoor driving shots. Bold lighting echoes the OMODA 7’s tech-led design, allowing us to hero key product benefits as the camera circles the vehicle. A lighting ceremony showcases the distinctive LED signatures before the engine ignites and the car accelerates into the tunnel. The result is a high-impact, cinematic film that positions the OMODA 7 as an exciting, technologically advanced choice one that truly drives a new energy into the category.
Solution
To energise the retailer network, we delivered a suite of impactful launch tools:
- A hero product film showcasing the O7’s standout features
- A visually rich digital brochure supporting sales, training and retailer engagement
For customers, we extended the creative into a bold consumer-facing rollout:
- Digital and social assets
- Stills
- Website content
- Digital brochures
All executed through a cohesive creative platform, ensuring the product voice felt confident, modern and united across every touchpoint.
Impact
By launching the O7 with a unified creative approach across retailer and consumer channels, we delivered a striking hero film and supporting assets that firmly position the OMODA 7 as an exciting, tech-forward premium choice.
