Engineering Desire: A Multi-Channel Launch That Moved the Market

With the launch of the O9, the brand set out to redefine expectations in the premium automotive segment. This wasn’t just another car launch – it was a pivotal moment designed to position OMODA JAECOO as a serious contender in a space dominated by long-established names.

The O9 needed to impress two key audiences:

• Retailers – who had to be educated, inspired, and fully equipped to champion the car
• Customers – who needed to be convinced that OMODA JAECOO where a serious premium contender who could deliver on quality without compromise

Our challenge – educate, excite and shift perceptions, fast.

At the heart of our creative approach was a simple but powerful idea: Extraordinary as Standard. The OMODA 9 doesn’t just compete—it overdelivers. From cutting-edge design to immersive sound, tactile quality, and refined performance, the O9 offers the premium experience many expect only from high-end brands—without the premium price tag.
 
For retailers, we developed an impactful suite of launch materials to energise the network:

• A hero product film that brought the extraordinary elements of the O9 to life.
• A digital brochure that served as a visually rich, informative tool to support sales and training conversations.

For customers, we translated this creative idea into a bold consumer-facing campaign:

• A nationwide OOH and VOD campaign, designed to disrupt and engage.
• A high-impact partnership with GQ, including print executions and a digital takeover, reinforcing the OJ brand’s premium credentials

Supported by comms with one clear message: Why wait? Live your best life now.

Together, these assets and messages bridged both audiences with a cohesive and confident brand voice.