A Graduate Onboarding Story, Told by Graduates
Renesas – A Graduate Onboarding Story, Told by Graduates
Expertise
- Employer Brand
- Talent Acquisition Strategy
- User-Generated Content (UGC)
- Social-First Video
- Video Storytelling
- Global production
The Challenge
Renesas, a global leader in semiconductor technology, wanted to show prospective graduates what joining the business in Tokyo really feels like.
For an audience raised on short-form, creator-led content, a conventional corporate film risked feeling distant and over-produced. Renesas needed a suite of social-first videos that captured the excitement, nerves and human connections behind the onboarding experience – while remaining credible as employer-brand content across Meta, YouTube and its careers website.
The challenge was simple: replace staged storytelling with lived experience.
The Idea
Instead of putting a corporate voice at the centre, Juice invited new graduates to document the journey themselves. Using their own phones, they captured the moments that made the experience real: first-day nerves, the commute through Tokyo, team sessions and new connections.
Their footage gave prospective applicants a first-hand view of life at Renesas, including what it felt like to meet new colleagues and senior leaders.
Every creative decision was made for the feed: vertical filming, short-form edits, native graphics and enough freedom for each graduate’s personality to come through.
By shifting from brand voice to graduate voice, we created something more persuasive than polish: proof.
The Impact
The project gave Renesas an authentic, repeatable stream of employer-brand content, shaped by different graduate voices and built to work naturally across its career’s channels.
Its clearest measure of success is longevity: Renesas has commissioned the programme for a third consecutive year. Each new cohort adds fresh perspectives while strengthening a growing bank of relatable graduate stories – turning a one-off onboarding film into an ongoing content platform for early-talent recruitment.
