Treat Water Better: A Pioneering
Brand Story
Treat Water Better: A Pioneering Brand Story
“We’re incredibly grateful to Juice for producing an outstanding video that perfectly captures the spirit and mission of Salinity Solutions. Their creativity, professionalism, and attention to detail made the entire process seamless, and the final result exceeded all expectations. The team truly understood our vision and brought it to life with clarity and impact. Thank you for helping us tell our story so powerfully.”
Philippa Henderson
Marketing Coordinator, Salinity Solutions
Expertise.
- Full-Service Video Production
- Content Strategy
- Post-Production
- Motion graphics
- AI video production
- Brand storytelling
- Channels and Outputs: Onsite, Sales, collateral, Social media
The challenge
Salinity Solutions is redefining water treatment with HyBatch™ — a world-first hybrid batch reverse osmosis system that delivers up to 98% water recovery while using less than half the energy of traditional methods. But explaining such a complex innovation to investors and industry leaders required more than data — it needed a story. Juice was brought in to craft a launch film that turned science into emotion, bringing to life the urgency of global water stress and the breakthrough technology built to solve it.
Idea
We built the story around a universal truth — water is the essence of life, yet it’s under threat. Our creative approach connected that urgency with Salinity’s breakthrough technology, translating complexity into clarity through powerful visuals and human emotion. The film combined cinematic storytelling with dynamic motion design to show how HyBatch™ revolutionises water treatment — cutting energy use, reducing waste, and proving that innovation can drive both efficiency and sustainability.
Impact
The film helped position Salinity Solutions as an emerging global leader in water technology, amplifying awareness in sustainability and clean-tech sectors. It now features prominently in investor communications, trade shows, and press coverage — driving momentum for a technology with the potential to reshape water treatment worldwide.
