Juice Appointed Lead Creative Partner for Awin
Awin has appointed independent creative agency Juice as its strategic creative partner, with media agency December19 supporting integrated communications activity as the business continues to expand internationally.
The partnership brings together strategic brand thinking, creative development and media planning under a collaborative model designed to strengthen Awin’s presence across key markets, including the US.
Working closely together, Juice and December19 will deliver integrated activity focused on helping Awin evolve its brand positioning within the affiliate and partner marketing space, while driving stronger engagement with advertisers, publishers and partners worldwide.
As one of the world’s leading affiliate marketing platforms, Awin connects brands with trusted partners to deliver measurable, performance-led growth. The business is now investing further in brand communications to support the next stage of its international growth strategy.
Juice will lead on strategic direction and creative development, with December19 responsible for media planning and activation, ensuring campaigns are delivered effectively across the right audiences and channels.
The partnership reflects a shared ambition to create more distinctive and commercially impactful work within the B2B technology and marketing sector.
“Awin is one of those rare clients that doesn’t just talk about ambition, they’re set up to act on it. They’ve already built a strong position, but there’s a clear appetite to push things further and challenge the category. There’s been great chemistry between the teams and a shared drive to do something that actually stands out.”
– Alan Poole, Chief executive officer, Juice
About Awin
Awin is a global affiliate and partner marketing platform connecting advertisers and publishers to deliver performance-based growth opportunities at scale.
